SUCCESS STORY OF TATA MOTORS & it’s STRUGGLE TOWARDS SUCCESSFebruary 21, 2018
Success story of Tata Motors
Let’s start talking about the success story of Tata Motors. Tata Motors is an Indian automobile company. Headquarters in Mumbai, formerly known as TELCO, is the parent company of the Tata Group. The main products of the company are trucks, cars, minibuses, buses, buses, military vehicles and construction machinery. Currently, it is the 17th largest automobile company in the world, and the production of trucks is the No. 4 and No. 2 bus manufacturer.
Physical presence around the world
Tata Motors has assembly plants and manufacturing facilities for automobiles in various cities in India, including Sannand, Lucknow, Pantnagar, Jamshedpur, Poonu, Dharwad. Services are also available in Thailand, United Kingdom, South Africa and Argentina. As for their development and research centers, they are attributed to Lucknow, Jamshedpur, Poona, and Dulward in addition to Korea, Britain, and Spain. The company has a joint venture with the production of buses Marco Polo, Hitachi Construction Machinery, auto parts Fiat / Chrysler.
Foundation and history
Founder of Tata Motors Ratan Tata
The company was founded in 1945 as a division of Tata Group and produces locomotives. Together we developed Daimler-Benz AG and in 1954 we built a commercial vehicle for the first time. It ended in 1969 and entered the automobile market in 1991.
Tata Sierra was founded in 1991 and was the first company in India to produce competitive cars. In 1998, Indica and Tata Nano were released in 2008. We bought the Daewoo Commercial Vehicle Company in 2004 and bought Ford’s Jaguar Land Rover in 2008. In November 2015, Lionel Messi became Tata Motors’ ambassador for advertising photography around the world.
Joint venture Tata engines
Tata Marcopolo is a joint venture between Marcopolo SA and Tata Motors, which is dedicated to the construction of buses and buses for the Indian transport system. Its low-floor buses are widely used in Delhi, Chennai, Calcutta, Chandigill, Hyderabad, Coimbatore, Pune, Lucknow, Mumbai, Cochin, Agra, Bangalore, Trin Banda. The company is located in Dharwad.
Fiat-Tata is a Fiat and Tata company that manufactures brand, transmission and passenger cars using Fiat diesel technology.
Tata – Hitachi is a joint venture between Hitachi and Tata Motors, which manufactures construction equipment, construction machinery and excavators.
The main products of Tata Motors
Tata Ace, released in 2005, was a mini-truck of less than 1 ton, which was originally developed in India for the first time and was even more successful. We also export Tata Ace to South America, Europe and Africa. LCA Tata 407 was released in 1986 and then sold more than 500,000 units. In India, this model accounts for 75% of the LCV market. Tata Bravo and Tata Prima Racing Track – another great model from Tata Motors.
Tata Motors announced the transition from Tata Hexa Crossover in 2015. This is a six-sided crossover that is due to be released in 2016.
This success story of Tata Motors influenced many people even I am also the great follower of Ratan Tata.